The Google Ads Academy

Core Curriculum for The Google Ads Agency Members

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Course curriculum

1. PPC Academy Overview
2. The Roadmap Ahead (Your 12 Week Plan)
3. Onboarding Quiz
4. The Google Ads Bible (2020-2021)
5. Welcome Survey
1. The Mentality Needed to Hit $100k-$500k/yr
2. Collin's Story: How I Went From $0 in 9 Months to $250k in the Next Year
3. Dealing With Imposter Syndrome
4. How to Stay Long-Term Focused
5. How to Attract Wealth (The Most Important Book I've Ever Read)
6. Mentality Survey
1. How to Skill Max (Ph 1 Overview)
2. What is Your Main Job As a Google Ads Media Buyer?
3. My $100,000,000 Ads Strategy (The Ads Vortex Model)
4. Vortex Survey
5. Understanding eCommerce Fundamentals (Lv 1-3 Metrics)
6. How to Find Breakeven ROAS/CAC Targets
7. Understanding Contribution Margin (Guest Training)
8. Critical Thinking: ROAS vs Contribution Margin (Guest Training)
9. Critical Thinking: Customer Lifetime Value Breakdown
10. Critical Thinking: LTV Cohort Models
11. Understanding Lead Gen Fundamentals
12. Understanding Google Fundamentals
13. Google Search Ads 101
14. Key Google Terms to Know
15. Quality Score + How To Fix It
16. Ad Rank + Reserve Prices
17. CONFIDENTIAL: How Search Ads are Ranked & Priced
18. Breakdown of Bidding Strategies
19. Why Google Certifications Are Amazing
20. Psychology of Search Marketing
21. Search Campaign Breakdown
22. Search Campaign Walkthrough (Navigation)
23. Keyword(s) Breakdown + Broad Match Superiority
24. Negative Keyword(s) Breakdown
25. RSA x DSA Breakdown
26. HOMEWORK: Pass The Search Exam
27. Shopping Ads Breakdown
28. Shopping Ads Psychology
29. Shopping Psychology - ZMOT Research
30. Shopping Psychology - ZMOT Handbook
31. HOMEWORK: Pass The Shopping Exam
32. Display Ads Breakdown
33. Display Creative Best Practices
34. HOMEWORK: Pass the Display Exam
35. HOMEWORK: Pass the Creative Exam
36. Performance Max Breakdown
37. Discovery/Demand Gen Breakdown
38. HOMEWORK: Pass The AI Exam
39. YouTube Ads Breakdown
40. HOMEWORK: Pass the Video Exam
41. Google Ads Learning Survey
1. HOMEWORK: Pass The Measurement Exam
2. Why Learn Analytics?
3. GA4 Breakdown: Property & Stream Setup
4. GA4: Creating & Installing GA4 Account w/ GTM
5. GA4 Breakdown: Foundations Setup
6. GA4: How to Create a Custom Event (ex: Newsletter Sign-up)
7. GA4 Breakdown: Enhanced Measurements
8. GA4: Conversions
9. GA4: Intro to Audiences
10. GA4: Intro to Troubleshooting
11. GA4: Link Google Ads to GA4
12. GA4: Intro to Reports
13. GA4: Intro to Traffic Sources
14. GA4 Setup Checklist
15. HOMEWORK: Pass the GA4 Exam
16. Google Tag Manager Overview
17. Google Merchant Center Overview
18. Conversion Tracking Best Practices
19. Google Properties/Tracking Survey
1. Overview of Core Account Builds
2. Core Build: eCommerce Brand
3. Core Build: Lead Gen - Local Service Company
4. Core Build: Lead Gen - Info Product/Coaching Program
5. Core Build: Lead Gen - Software/SaaS
6. eComm Strategy: Split Std Shopping by Profit Margin
7. eComm Strategy: Push Winners (Hyper-Segmented)
8. Lead Gen Strategy: YouTube Ads Cheatsheet
9. Core Account Strategy Surveys
1. Why Get an Agency Job
2. Finding Your Agency Job & Getting Hired
3. OPTIONAL Homework: Create Your Resume
4. Becoming The Best Employee Possible
5. How to Excel w/ Freelancing + Agency Job
6. 6 Figure Fast Track Survey
1. A note on growing your business…
2. How bad do you want to become successful?
3. Understand Your Target Market
4. Homework: Audience Worksheets
5. How to Create Your Offer
6. Crafting Your Unique Mechanism
7. How to Price Your Offer
8. Homework: Create Your Offer + Unique Mechanism
9. Collect Leads w/ Profile Optimization
10. Homework: Create & Optimize Your Main Social Profiles
11. Homework: Create Your Calendly Account
12. Create Your Landing Page
13. Your Landing Page Formula
14. Collin Agency Lander #1
15. Collin Agency Lander #2 (Present)
16. Homework: Create Your Simple Landing Page
17. VSL Foundations
18. Direct VSL Framework
19. Bonus: Cole Gordon VSL Training (B2B)
20. Bonus: Taylor Welch VSL (ENERGY STUDY)
21. Collin Old VSL (simple)
22. Collin Current VSL (simple)
23. Homework: Create VSL Script/Outline
24. Homework: Film VSL
25. Managing Your Lead Pipeline
26. Lead Gen Method #1: Finding Open Opportunities
27. Lead Gen Method #2: Inbound (Via Content Creation)
28. Inbound Lead Gen = The Long Game
29. How Do You Pick a Platform For Content Creation?
30. How To Position Yourself to Win
31. Positioning Yourself- Part 2
32. How to Create Content That Signs Clients (11 Types)
33. How to Format Your Content
34. How to Grow Your Account (and reach MORE potential clients)
35. Bonus: Twitter Thread Swipe File
36. Lead Gen Method #3: Outbound (5 main ways)
37. Cold Email: Setting Up New Accounts
38. Cold Email: How to Warm Up Your Domain
39. Cold Email: How to Write Cold Emails
40. Cold Email: How to Follow Up
41. Cold Email: Live Training (Writing Emails + Finding Leads)
42. Value Videos: Overview
43. Value Videos: Video Script + Examples
44. Value Videos: How to Send
45. Value Videos: How to Follow Up
46. Local Mastery: How to Get Local Clients
47. Referral Partnerships: An Overview
48. Paid Ads: An Overview
49. Bonus: Copywriting Training
50. Homework: What is Your Marketing Plan?
1. The Roadmap I Follow For Signing New Clients
2. Understanding Sales Philosophy
3. How to Overcome Objections
4. How to Increase Your Close % (Nurturing Before The Sales Call)
5. How to Prepare for The Sales Call
6. How to Run a Discovery Call (Sales Call)
7. How to Run a Live Audit (During Sales Call)
8. How to End a Sales Call
9. How to Follow-Up (Post-Sales Call)
10. Sales Call Script v1.0
11. Why Send a Proposal/Action Plan?
12. The Outline for Your Proposal/Action Plan
13. What Software To Use for Proposal?
14. How to Audit an Account (Macro View)
15. Collin's Proposal Template
16. How to Present Your Proposal/Action Plan
17. Example: Proposal Video #1 (eComm - DFY Client)
18. Example: Proposal Video #2 (eComm - DWY Client)
19. Example: Proposal Video #3 (eComm - DFY)
20. Example: Proposal Video #4 (Lead Gen - DFY)
21. Example: Proposal Video #5 (Version 1.0 - no doc)
22. Example: Proposal Video #6 (super basic one)
23. Example: Sales Call #1 (WIN )
24. Example: Sales Call #2 (WIN)
25. Example: Sales Call #3 (Follow Up Win)
26. Example: Sales Call #4 (Lost - Bad Fit)
27. Example: Sales Call #5 (Lost)
28. Example: Sales Call #6 (Lost)
1. How to Onboard a New Client (Goal + What You Need)
2. What Do You Need to Ask During Onboarding?
3. Collin's Onboarding Template (Doc Version)
4. Homework: Create Your Onboarding Document
5. The New Client Onboarding Process
6. Example: Collin's Actual New Client Onboarding Flow
7. Master SOP for New Client Work (Foundations / Audit / Strategy / Creation)
8. How to Do Keyword Research
9. Data Feed Optimization Basics
10. How to Launch Properly
1. How Will You Keep Clients for Years
2. What to Do If Losing Client's Confidence?
3. How to Communicate and Report with Clients
4. Example: Reporting Video #1 (Lead Gen - $150k/mo spend)
5. Example: Reporting Video #2 (Lead Gen - $30k/mo spend)
6. Example: Reporting Video #3 (eComm - $40k/mo)
7. Example: Reporting Video #4 (eComm - $20k/mo)
8. Create Your Client Communication Cadence Plan
9. Mental Models for Optimizing Accounts
10. 4 Optimization Tips
11. Create Your Weekly Optimization Checklist
1. The Mentality Behind Marketing Yourself
2. Creating Your Inbound Marketing Plan
3. Inbound Marketing Plan - Twitter
4. Inbound Marketing Plan - LinkedIn
5. Inbound Marketing Plan - YouTube
6. Creating Your Outbound Marketing Plan
7. Outbound Marketing Plan - Value Videos
8. Outbound Marketing Plan - Job Board Hunting
9. Your Daily KPI Tracker
10. Create Your Own Copy of Daily KPI Tracker
1. Walkthrough: How To Forecast Google Ads Performance
2. Walkthrough: How to Scale tCPA Search Campaigns (when increasing budgets doesn't work)
3. Walkthrough: New Client YouTube Strategy (Lead Gen)
4. Walkthrough: Using MER to Scale Google Ads Profitably
1. SOP: Ads Offline Checker Script
2. SOP: Conversion Action Code (Edited)
3. SOP: Display Network Exclusion From Video Campaigns (YouTube)
4. SOP: Domain Setup for Cold Email (GoDaddy)
5. SOP: Enable Google Product Ratings
6. SOP: Google Ads Audience Expansion Ideas
7. SOP: NEW Domain Setup (Ads Side)
8. SOP: Setting Up Enhanced Conversions (GTM)
9. SOP: Setting Up Enhanced Conversions (Code)
10. SOP: Setting Up Dynamic Remarketing (Shopify)
11. SOP: Understanding Market Sophistication Levels
12. SOP: Uploading Customer List
1. How do you normally test PMAX in a new account?
2. When To Split Products per PMAX Campaign?
3. When Do You Create Multiple Asset Groups in PMAX?
1. MASTER SOP (HAS ALL THE BELOW + MORE)
2. Master SOP Link (to Copy)
3. Checklist: Collin's New Client Onboarding
4. Checklist: New Account Foundations
5. Checklist: Full Account Audit
6. Checklist: New Account Strategy
7. Checklist: Weekly Optimization (DEEP)
8. Checklist: Promotions/Sales
9. Checklist: Data Feed Optimization
10. Checklist: Website CRO Ideas
11. Tool: Profit Visualizer for Leads
12. Tool: Unit Economics Calculator (Finding ROAS Goal)
13. Tool: Short Competitor Analysis
14. Tool: Audience Segment Expansion Ideas
15. Tool: Display & App Exclusions (YouTube Ads)
16. Tool: Google Ads Script Library
17. Tool: GMC Suspension Checklist

About this course

Free
231 lessons
15 hours of video content

Discover your potential, starting today

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The Google Ads Academy | Main Curriculum

Course curriculum

Welcome

Phase 0: Mentality

Phase 1: Learn Google Ads

Phase 1.1: Google Properties & Tracking

Phase 1.2: Core Account Strategies

Phase 1.3: 6 Figure Fast Track

Phase 2: Get Leads

Phase 3: Sign Clients

Phase 4: Launching New Clients

Phase 5: Managing Clients

Phase 6: Your Next Steps (ACTION)

How To Library: Account Walkthroughs

How to Library: SOPs

Questions & Answers

Tools / Checklists

About this course

Discover your potential, starting today